Turn 

For Experts, Founders and Visionaries who are ready to become known for what they do best.

EXPERTISE

build the reputation that makes people want to work with you

and Reputation into Authority 

I help you build the reputation assets that turn your expertise into authority, opportunity and INCOME.

You already have the experience, the expertise and the ideas. But if someone searched for you today, would they see it?

Impossible to Ignore™ helps you close the gap between how good you are and how good the world thinks you are - with a strategic end-to-end approach to building your Reputation Portfolio™. 



The Reputation Gap

COACH. AUTHOR. ENTREPRENEUR.
SERIAL REINVENTOR

You're better than your Google results.

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Invitation

BECOME A FOUNDING AUTHOR

Impossible to Ignore™ is a new boutique publishing imprint for Experts, Entrepreneurs and Thought Leaders ready to turn their ideas, experience and body of work into a beautifully considered book.

Rachael works personally, 1:1 with a small number of authors who are ready to write their manuscript, bring their book to life and publish with intention.

If you have a book you know you’re ready to write, we’d love to hear about it.

Founding Author pricing is available until 30 November 2026. Apply before this date to secure your
Founding Author rate.

as seen in:

REPUTATION PORTFOLIO

Your reputation isn't built by accident. it's built by design. 

The Reputation Portfolio brings together the key assets that creates authority, credibility and commercial opportunity. 

More than a Personal Brand. It's a Portfolio.

be seen

be trusted 

be chosen 

be impossible to ignore™ 

Get in front of the right people in the right place.

Build credibility through strategic, authority assets.

Create opportunities that lead to higher value clients, opportunities and income. 

Let your reputation open doors.

And then… crickets.

I thought writing a great book would be enough. What I hadn’t realised was that I needed to build the business and reputation behind the book. I needed a brand, a website, visibility, credibility and a reason for people to discover me, trust me and ultimately want to work with me.

And it wasn’t easy.

I made a lot of mistakes. I doubted myself more times than I can count. I was confused about what I should be doing, what I wanted to be known for and even who I was really here to help.

But going through that journey made me realise that I wasn't the only one.

There were brilliant coaches, founders, authors and experts with years of knowledge, ideas and experience who were struggling with exactly the same thing. They were good at what they did, but they hadn’t built the reputation that showed the rest of the world just how good they were.

So I learnt how.

I built my brand and created my website. I got featured in national media which led to me winning awards. I spoke on stages. Over time, I built authority, visibility and proof. I made a ton of mistakes, figured out what worked and created what I now call my Reputation Portfolio™.

I learnt it the hard way, by going through the entire process myself.

And that became the reason I knew I could help others do it differently.

Today, I help you build the Reputation Portfolio™ I wish I’d known I needed from the beginning. One that gets you seen, trusted and chosen, and makes your expertise Impossible to Ignore™



I'VE BEEN THERE...

COACH. AUTHOR. ENTREPRENEUR.
SERIAL REINVENTOR

I wrote the book and published it. I became a Best-Selling Author

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Women to

Watch

Discover the Founders, authors and experts redefining what's possible.

These women aren't simply growing businesses.
They're building authority, creating movements and becoming the go-to experts in their industry.

Impossible To Ignore

Women

mEET JENNIFER

Jennifer McLuckie

Featured in The Times, Jennifer is an Edinburgh-based brand photographer known for capturing women authentically. Her personality-led photography helps female founders show up confidently, build recognisable brands and become impossible to ignore.

Women to

Watch

Discover the founders, authors and experts redefining what's possible.

These women aren't simply growing businesses.
They're building authority, creating movements and becoming the names people remember.

Mandy Rawlinson

Mandy is a Lawyer, Speaker and Best selling author. She is also the Co-Founder of By Invitation. Her book 'You Don't belong here' teaches women how to set boundaries, negotiate better and lead with impact.

Women to

Watch

Discover the founders, authors and experts redefining what's possible.

These women aren't simply growing businesses.
They're building authority, creating movements and becoming the names people remember.

Marianne

Marianne is

Women to
Watch

Jennifer is a branding photographer focussed on capturing women authentically. So they can confidently showcase their business

Jennifer McLuckie

Discover the founders, authors and experts redefining what's possible.

These women aren't simply growing businesses.
They're building authority, creating movements and becoming the names people remember.

Impossible To Ignore

Featured in The Times, Jennifer is an Edinburgh-based brand photographer known for capturing women authentically. Her personality-led photography helps female founders show up confidently, build recognisable brands and become Impossible to Ignore.

Jennifer McLuckie

Women

*COMING SOON*

Mandy Rawlinson

Impossible To Ignore

Women

Impossible to Ignore

Mandy is

Marianne

Women